Is It Fucking PE?

You asked about

WILDE

Yep.
Another fucking PE play.

WILDE is owned by private equity.

WILDE is backed by KarpReilly, a Greenwich, Connecticut-based private equity firm. KarpReilly initially invested in the brand in 2020 and has since led multiple growth funding rounds, including a $20 million round in April 2024.

HQ: Nashville, TN · Last checked: September 2026 · Confidence: High

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